Anyone with a bit good common sense has probably been expected ads to come to Instagram for a long time, but it wasn’t until about a month ago that it was officiallyconfirmed, and even explained shortly after on the company’s blog.
Today, Instagram took to their blog again to give us an idea of how ads will look like and what we’ll be able to do about them…
The company announced that coming this week, users in the US will see the above ad in their feed. This is a one-time sample ad aimed at giving you an idea of what ads on Instagram will look like.
If you see this ad, you’ll be able to tap on the “Sponsored” link where the photo or video time stamp normally is. This will take you to a page with more information about Instagram ads. The blog post failed to explain how a user will be able to act on the ad. For example, will there be a link below the ad to take me to the advertiser’s website? Will I be able to double tap on the ad to like it or be taken to the advertiser’s site? This isn’t clear yet.
The company also reiterated that “We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community.” In short, they want you to understand they won’t pollute your feed with ugly ads but rather deliver targeted and tasteful photo or video ads. I wouldn’t be surprised to see Nike and other premium brands as part of Instagram’s new advertising program.
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