Nike+ FuelBand SE now available in Apple’s web store

Nike’s second-generation fitness-tracker, the Nike+ FuelBand SE, hit Apple’s web store this morning and is now available for purchase. The company showed off the new accessory during a media event back in October.

The SE looks and acts very similar to its predecessor, but adds new colorways in yellow, pink, and red, and support for Bluetooth 4.0. There’s also a few new features like hourly reminders and a handy one-touch clock mode…

From the product description on Apple.com:

“NikeFuel is a single, universal way to measure all kinds of activities—from your morning workout to your big night out. This uniquely designed metric applies to whole-body movement no matter your age, weight, or gender.

FuelBand tracks how much, how often, and how intensely you move. So go ahead and set a daily NikeFuel goal for how active you want to be. You’ll receive move reminders for an extra push to get you moving every hour. And monitor the intensity of your workouts with NikeFuel Rate and Nike+ Sessions.”

Of course, the other half of this equation is the Nike+ FuelBand app, which also just received an update adding Nike+ Sessions, Groups, and a refined tracking system that more accurately tracks different types of activities.

While there are a number of connected fitness-trackers available, Apple has a special relationship with Nike. Tim Cook, as many of you may know, has publicly endorsed the FuelBand, and sits on Nike’s board of directors.

If you’re interested in the new FuelBand SE, you can find it in Apple’s web store for $149.95. It’s available in in three sizes and four colors, and ships in 3-5 days. Also check out Nike’snew Move app, which launched last night

Nike launches new ‘SB’ app with interactive trick guides and more

Nike has launched a new iOS app this week called ‘Nike SB.’ The SB stands for skateboard, and the app offers up a number of features for those who love the sport including an interactive trick guide, the ability to share tips and tricks, and more.

The app also allows users to play one another in S.K.A.T.E., an offshoot of H-O-R-S-E, which pits two players against each other in a trick shootout. When a player fails to replicate a trick, they’re given a letter. And the first to spell “SKATE” loses…

From the release notes:

Learn tricks, play games of S.K.A.T.E., take part in challenges with skaters around the planet, and chart your personal skate progress with the Nike SB App.

- Game of S.K.A.T.E.: Connect with skaters anywhere around the globe to play a game of S.K.A.T.E. through the app.
- Challenges: Step up to new challenges issued by Nike SB and our pro team to help you keep progressing. Share your footage and have the chance to get noticed by a worldwide audience.
- Trick Tree: Lose yourself in skateboarding’s endless creative process with our extensive Trick Tree, further inspiring you to learn and expand your skills. Learn straight from the pros with never-been-done filming and playback techniques before helping expand the Trick Tree with your own footage.
- Badges: Earn special and limited badges for skating hard, meeting challenges, progressing and taking part in special events.
- My Progress: Use the Nike SB App to track your own evolution as you build your personal profile.
- Need help? Get support at nikesbapp.com/support

I’m not a skateboarder myself—I tried when I was younger and could barely go forward, let alone do tricks—but I can imagine this being a lot of fun for those who are. The Trick Tree in particular looks cool, as you can use it to expand on your skills.

And the best part is, it doesn’t appear to be a gimmick. The app currently has a 4.5 rating on over 100 App Store reviews, and launching the app shows over 30,000 S.K.A.T.E. games being played. To download Nike SB for your iPhone, click here. It’s free.