Showing posts with label Facebook. Show all posts
Showing posts with label Facebook. Show all posts

Wednesday, November 27, 2013

This is Facebook’s upcoming Reader feature


With so much great content being posted online on a daily basis and so little precious time to spare (talk about information overload), we as a technological society have grown dependent on various apps to scrap news articles and store them in pure text form for later reading. And boy are these services plentiful!
Not only do you get clutter-free content, but also can pull your saved articles from the cloud whenever and wherever a few minutes need killing – all in one app and without having to manage and bookmark the URLs.
I used to be a big believer in Marco Arment’sInstapaper read-later app for the iPhone and iPad ($3.99 on the App Store). However, Marco’s lack of vision, slow pace of development and just his general attitude on Twitter prompted me to make a switch to Pocket (formerly Read It Later) months ago.
Honestly, I never looked back since. Pocket comes free and provides tons of capabilities packaged into such a clean and elegant reading experience that’s consistent and available across my iPhones, iPads and and Macs.
These services also cut down on time-sucks that are social networks because people spend less time actually reading news articles on Facebook and increasingly save the stories to Instapapers and Pockets of this world. Zuck & Co. have taken notice of the trend and have been testing a read-later Facebook feature for months, a new rumor has it…
Mike Isaac shared the top-right screenshot in his AllThingsD post, writing that the social networking giant is testing a feature that would allow users to save links shared inside Facebook to a list for later reading.
“The functionality is quite similar to the popular apps Pocket and Instapaper,” Isaac’s post notes.
The feature, which was pointed out to AllThingsD by the technology blog MyTechSkool, comes in the form of a small iBook-like bookmark button attached to stories shared in the News Feed. Click the button, and the link will be set aside in a “saved” menu inside a user’s Facebook apps menu.
A Facebook spokesperson refused to comment on the story, issuing its standard boilerplate saying “We’re constantly testing new features, but we have nothing further to share at this time”.
Darrell Etherington of TechCrunch has more on the implementation:
When you see a link shared by your network in your newsfeed, you can click a small bookmark icon on the right side to save it to a list of saved links available from your apps menu. The feature is currently visible only to a small selection of Facebook users, as is common when the company rolls out new features.
Whether or not it gains wider release is up in the air, and while some features Facebook tests in this way do make it to the general population, many others do not.
The feature lacks offline access at the moment, Darrell noted.
Facebook has been making strides in this direction for some time now.
In March, Facebook unveiled a redesigned News Feed focused on photos. The move represented an effort to boost engagement and surface more of relevant content that Facebook’s users might have otherwise missed.
“We want to give everyone in the world the best personalized newspaper in the world,”Facebook CEO Mark Zuckerberg said introducing the new News Feed.
Likening the revamped News Feed to a personalized newspaper drew ridicule from some pundits, but Zuck could easily have the last laugh – according to a June report by The Wall Street Journal, Facebook’s been working on its own newsreader-like feature, internally called Reader, in a bid to become a destination for both media content and discovery.

Isaac claims the internal screenie he shared represents the second iteration of a Reader feature, “though earlier efforts were less visible and not as easy to understand and use”.
I’m still trying to get my head around the idea of consuming news entirely on Facebook.
I mean, folks typically click on news article links shared on Twitter and Facebook, which opens the story in a new browser tab. I know some big media newspapers and tech sites now have their Facebook Timeline apps, but I just don’t see any benefit in “social reading”.
If I’m interested in a story, I’ll click your link and read the article in its original form and eventually comment on it. I just don’t see myself using Facebook Reader instead of Pocket or Instapaper.

Friday, November 1, 2013

And so it begins: first ads begin showing up on Instagram

Instagram officially launched its advertising platform today, putting an end to its 3+ year-long ad-free streak. A ‘sponsored post’ from upscale fashion brand Michael Kors has begun appearing in user timelines.
But it’s not like we didn’t know this was coming. The launch comes just a week after the social network offered up a preview of what ads were going to look like on Instagram, and after months of several warnings…
We first got wind of Instagram getting ads back in December of last year, when Facebook’s VP of global marketing solutions Carolyn Everson confirmed her team was working on ‘monetizing’ the photo-sharing service.
And now the moment is finally here. There’s no more speculating on what the ads are going to look like, or what they’ll mean for its 150 million+ users. It’s done. So without further ado, here’s the first Instagram ad:

Unsurprisingly, we’re seeing mixed feedback on the initial Michael Kors sponsored post. While it’s already received well over 120,000 likes, it’s also prompted a number of negative comments from unhappy users.
Conventional wisdom says that most folks will simply complain and move on, but only time will tell how this new strategy will affect Instagram’s business. Will it lose a large amount of users? Will it make money?
For those who haven’t seen the ad yet, it looks and acts like other Instagram posts in your timeline—you can like it, comment on it, and tapping on the poster’s name takes you to the brand’s profile page for more info.

Monday, May 20, 2013

Facebook makes it easier for iOS developers to add sharing to their apps





Are you not getting enough Facebook in your life? Do you find yourself wishing that your third party apps offered better integration for the social network? If you answered yes to either one of these questions, you’ll love this.


Facebook just announced that it’s pulling the native Share Dialog feature it introduced last month out of beta today. This will allow developers to add sharing features from the social network to their apps with a single line of code…


The company explains that the new Dialog offers a lightweight and consistent way for developers to enable Facebook sharing from their apps. This will eliminate the need for users to login before sharing, negating up to 3 extra steps.


From Facebook’s developer blog:


“The Share Dialog further improves upon theiOS 6 share sheet by adding support for publishing Open Graph actions to make it easier for people to tell their stories on mobile. In addition, people can now tag friends and share where they are enabling them to share in a more meaningful and engaging way, while helping even more people connect with your app.”


If you’re a developer, and you’re wanting to check out the new Share Dialog, you can find it in Facebook’s SDK 3.5 for iOS by clicking here.